A/B testing
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Machine learning tools increase power of hypothesis testing
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Hypothesis testing is a common statistical method for testing an assumption. Did changing the font of a web page cause people to spend more time on it? Does ...

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Amazon at AEA: Empirical economics and research design
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At this year’s meeting of the American Economic Association (AEA), David Card — the Class of 1950 Professor of Economics at the University of California, ...

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The science of price experiments in the Amazon Store
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The prices of products in the Amazon Store reflect a range of factors, such as demand, seasonality, and general economic trends. Pricing policies typically ...

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Evaluating the helpfulness of AI-enhanced catalogue data
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Millions of customers around the world rely on Amazon's vast online catalogue, containing information on hundreds of millions of products, to make informed ...

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